ChatGPT Thinking mode changes which brands get cited

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Only 25.6% source overlap between minimal and high reasoning across 100 prompts and 20 buyer journeys, according to Semrush and Kevin Indig.
1Key Takeaways
- Only 25.6% source overlap between minimal and high reasoning across 100 prompts and 20 buyer journeys, according to Semrush and Kevin Indig.
- Headline: ChatGPT Thinking mode changes which brands get cited
- Category focus: AI Models — relevant for AI builders and decision-makers.
2AIWedia Score
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3Why it matters
New model releases change what is possible for builders, researchers, and everyday AI users. Search Engine Land reports that only 25.6% source overlap between minimal and high reasoning across 100 prompts and 20 buyer journeys, according to Semrush and Kevin Indig.
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