Common agent-readiness gaps on marketing sites
Article summary
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Most marketing sites are strong for people and weak for agents, and the gaps are predictable. A readiness review tends to find the same handful of misses, each of which quietly removes the site from an agent's view. The first is rendering. A site that builds its content with JavaScript returns an empty shell to an agent, so the content never arrives in the first response. The second is discovery. No llms.txt and a thin or missing sitemap, so an agent has nothing to read but rendered pages. The…
1Key Takeaways
- Most marketing sites are strong for people and weak for agents, and the gaps are predictable.
- A readiness review tends to find the same handful of misses, each of which quietly removes the site from an agent's view.
- A site that builds its content with JavaScript returns an empty shell to an agent, so the content never arrives in the first response.
- No llms.txt and a thin or missing sitemap, so an agent has nothing to read but rendered pages.
2AIWedia Score
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3Why it matters
Coding AI shifts how fast software ships and how much human review each change needs. DEV — AI reports that most marketing sites are strong for people and weak for agents, and the gaps are predictable.
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