DTC Brand Ditches Agency, Cuts Ad Costs 65% in 30 Days
Article summary
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A small DTC coffee brand was locked into a $6,200 monthly retainer with their agency. They received 10-12 ad creatives per month, waited 10-14 days for revisions, and saw their cost per acquisition stuck at $28. They fired the agency and moved all creative work in-house. The founder began feeding their existing product photos into a product photo to ad converter and generated 40+ variations in the first week. In 30 days their monthly creative spend dropped to $2,100, they tested three times as…
1Key Takeaways
- A small DTC coffee brand was locked into a $6,200 monthly retainer with their agency.
- They received 10-12 ad creatives per month, waited 10-14 days for revisions, and saw their cost per acquisition stuck at $28.
- They fired the agency and moved all creative work in-house.
- The founder began feeding their existing product photos into a product photo to ad converter and generated 40+ variations in the first week.
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3Why it matters
Coding AI shifts how fast software ships and how much human review each change needs. DEV — AI reports that a small DTC coffee brand was locked into a $6,200 monthly retainer with their agency.
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