How Yahoo enhances search retargeting using Amazon Bedrock
Article summary
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In this post, we demonstrate how Yahoo implemented Amazon Bedrock to enhance their Search Retargeting (SRT) capabilities in the Yahoo DSP ad tech suite. SRT is a core audience targeting solution that helps advertisers reach users based on their historical search behavior, bridging search intent with display, video, and native advertising. Beyond targeting keywords entered on Yahoo Search, SRT uses AI to identify and engage users who demonstrate intent through search activity both on Yahoo and…
1Key Takeaways
- In this post, we demonstrate how Yahoo implemented Amazon Bedrock to enhance their Search Retargeting (SRT) capabilities in the Yahoo DSP ad tech suite.
- SRT is a core audience targeting solution that helps advertisers reach users based on their historical search behavior, bridging search intent with display, video, and native advertising.
- Beyond targeting keywords entered on Yahoo Search, SRT uses AI to identify and engage users who demonstrate intent through search activity both on Yahoo and….
2AIWedia Score
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3Why it matters
Cloud AI updates influence enterprise budgets, latency, and which stack teams standardize on. AWS ML Blog reports that in this post, we demonstrate how Yahoo implemented Amazon Bedrock to enhance their Search Retargeting (SRT) capabilities in the Yahoo DSP ad tech suite.
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