# I Flipped One Toggle and 77% of the AI's Product Recommendations Changed
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How much does web search change what an AI recommends? I measured it using a fixed set of e-commerce buying questions. The result surprised me. Why I Ran This Experiment A few weeks ago I published research showing something unexpected. Across thousands of AI recommendations, store quality explained almost nothing about why brands were recommended. Brand popularity explained much more. Yet almost 73% of recommendation behavior remained unexplained. After publishing the study, data engineer Rami…
1Key Takeaways
- How much does web search change what an AI recommends?
- I measured it using a fixed set of e-commerce buying questions.
- Why I Ran This Experiment A few weeks ago I published research showing something unexpected.
- Across thousands of AI recommendations, store quality explained almost nothing about why brands were recommended.
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3Why it matters
Coding AI shifts how fast software ships and how much human review each change needs. DEV — ML reports that how much does web search change what an AI recommends?
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