L’Oréal brings Maybelline virtual try-on to ChatGPT
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L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production. The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production, …
1Key Takeaways
- L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT.
- The announcement was made at VivaTech 2026.
- The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production.
- The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production, ….
2AIWedia Score
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3Why it matters
LLM news directly affects chatbots, copilots, and APIs that millions of products rely on. AI News reports that l’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT.
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