Schema Didn't Boost AI Citations. Here's What It Actually Does
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A controlled study of 1,885 pages found adding JSON-LD produced no citation lift on ChatGPT, AI Mode, or AI Overviews. A separate retrieval test found five major AI systems read only visible HTML and ignored schema entirely. Schema is still worth publishing, but for accuracy rather than citations. The lever that actually moves is where you put your answer on the page. This article was
1Key Takeaways
- A controlled study of 1,885 pages found adding JSON-LD produced no citation lift on ChatGPT, AI Mode, or AI Overviews.
- A separate retrieval test found five major AI systems read only visible HTML and ignored schema entirely.
- Schema is still worth publishing, but for accuracy rather than citations.
- The lever that actually moves is where you put your answer on the page.
2AIWedia Score
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3Why it matters
Coding AI shifts how fast software ships and how much human review each change needs. DEV — AI reports that a controlled study of 1,885 pages found adding JSON-LD produced no citation lift on ChatGPT, AI Mode, or AI Overviews.
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