Why Cognition bought Poke: AI personality is becoming a competitive advantage
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AI coding startup Cognition has acquired Poke, the AI assistant you text like a friend, in a deal valuing the startup in the low nine figures. The acquisition brings Poke’s conversational style and interaction model to Cognition’s coding agent Devin, reflecting a growing belief that how AI assistants interact with users is as important as the models powering them.
1Key Takeaways
- AI coding startup Cognition has acquired Poke, the AI assistant you text like a friend, in a deal valuing the startup in the low nine figures.
- The acquisition brings Poke’s conversational style and interaction model to Cognition’s coding agent Devin, reflecting a growing belief that how AI assistants interact with users is as important as the models powering them.
2AIWedia Score
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3Why it matters
Coding AI shifts how fast software ships and how much human review each change needs. TechCrunch AI reports that aI coding startup Cognition has acquired Poke, the AI assistant you text like a friend, in a deal valuing the startup in the low nine figures.
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