Why Reply Rates Fall as AI Volume Rises (And What To Do About It)
Article summary
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Reply rates are falling because AI collapsed the cost of sending, so volume exploded while the two gatekeepers — inbox providers and buyers — raised their filters in response. Google and Microsoft now enforce authentication requirements on bulk senders — Google with a hard spam-rate ceiling on top — and buyers have learnt to pattern-match machine-written outreach in a single glance. The fix is not What this covers The volume flood: AI made one more sequence free The enforcement squeeze:…
1Key Takeaways
- Reply rates are falling because AI collapsed the cost of sending, so volume exploded while the two gatekeepers — inbox providers and buyers — raised their filters in response.
- Google and Microsoft now enforce authentication requirements on bulk senders — Google with a hard spam-rate ceiling on top — and buyers have learnt to pattern-match machine-written outreach in a single glance.
- The fix is not What this covers The volume flood: AI made one more sequence free The enforcement squeeze:….
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3Why it matters
Coding AI shifts how fast software ships and how much human review each change needs. DEV — ML reports that reply rates are falling because AI collapsed the cost of sending, so volume exploded while the two gatekeepers — inbox providers and buyers — raised their filters in response.
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