Ana Kostic shared why “best practice” cost her client 40% of revenue.
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Ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always come first.
1Key Takeaways
- Ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always come first.
- Headline: Ana Kostic shared why “best practice” cost her client 40% of revenue.
- Category focus: SEO AI — relevant for AI builders and decision-makers.
2AIWedia Score
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3Why it matters
SEO AI changes how content ranks, gets discovered, and competes in search results. Search Engine Land reports that ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always come first.
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