How to move beyond lead volume in B2B PPC
Article summary
Quick briefing — cleaned from the original RSS feed
The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.
1Key Takeaways
- The longer the sales cycle, the less lead volume tells you.
- Build a feedback loop that helps Google Ads optimize for qualified opportunities.
2AIWedia Score
7.7/10
Solid update — useful context for the AI space
Based on source trust, recency, category impact, and story depth.
3Why it matters
SEO AI changes how content ranks, gets discovered, and competes in search results. Search Engine Land reports that the longer the sales cycle, the less lead volume tells you.
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